Though there are arguably several top-notch ways to market rental properties, multifamily marketing consultant Kate Good states social media is the chief tool property management companies and other industry members should be utilizing to get word out about their residences.
Good divulged some expert marketing tips during a webcast sponsored by Multifamily Insiders, according to Multi-Housing News, much of which related to the necessary adaptation to social media this year.
One premier way in which property managers and owners can market their units and convert leads into tenants is staying tuned in to the conversation online, particularly on the most popular social media sites – Facebook and Twitter.
“Make sure you know what’s being said – reputation is everything right now,” said Good, according to MHN.
Aside from social media, though, Good added that a significant amount of time should be spent with more traditional marketing outlets, such as press releases.
With budgets tightening for many apartment industry members this year, ensuring you’re implementing the right marketing strategy should be a main priority.