Archive for the ‘Marketing’ Category

Open House Marketing Tips

March 12th, 2009

shutterstock_23855695Are you selling your home by owner? If so, you know that an open house is a great way to generate foot traffic and hopefully a few offers. That being said, if nobody knows about your open house you are not going to have any success. Do you know how to market your open house? Any method you use is going to work in your favor.

First things first, put an ad in a few local newspapers. The more people who know about your open house the more traffic you are going to receive. Remember, buyers will spend an entire day going from one open house to the next. If you advertise in the right newspapers you can reach a large audience of potential buyers.

Do you have a sign in your yard? Sure, you probably have a ?for sale? sign but it is important to also have one with information on your open house. This will help to draw in interested consumers who drive-by.

Finally, don?t be shy about telling real estate agents in your area. Remember, they have more connections than you can imagine. Not to mention the fact that they have clients that may be interested in what you have to offer. It is important to tell as many real estate agents as you can about your open house.

Simply put, the better you market your open house the more chance you have for a large number of visitors. And as you know, more visitors mean a better chance at a sale!

Neighborhood Stabilization Program

December 1st, 2008

The Department of Housing and Urban Development has come up with a new Neighborhood Stabilization Program that is designed to help neighborhoods hit hardest by the mortgage crisis the United States is currently facing. The Neighborhood Stabilization Program or NSP is prepared to give grants to every state and some of the most qualified local communities to help them purchase foreclosed or abandoned homes. The money is designed to be used in rehabilitating or repairing them homes and then reselling them. (more…)

For Sale by Owner: What to Expect from a Marketing Perspective

November 3rd, 2008

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Creative Commons License photo credit: salimfadhley

When you decide to sell your home by owner you are deciding to take on the responsibility of marketing it to the public, including potential home buyers. For many, this is the most difficult part of the for sale by owner process. The way that you market your home will determine how many offers you receive, how long it stays on the market, and much more. Although there is a lot that goes into the marketing process, you need to be aware that tens of thousands of people successfully sell their home by owner each year. Why can’t you be next?

You should have a marketing plan in place from the day that you decide to move forward on a for sale by owner basis. In other words, do not delay in putting together a plan for selling your home. Simply put, if nobody knows your home is for sale you are never going to complete the process.

What is the best way to market my home? This depends on how much money you have, and what you are comfortable doing. For instance, some people take the time to pay for ads in all of the local newspapers. While this is a good idea, it can also cost a lot of money. Do you have the funds to do this? If not, you can opt for free marketing techniques such as listing your home on Craigslist and offering fliers. The more ways you market your home the better chance there is for increased attention from potential buyers.

From a marketing point of view, selling a home by owner can be difficult. But once you know how to market your home you can get a better idea of what fits your budget and lifestyle.