Archive for the ‘Rental Market’ Category

How is the Rental Market in your Area?

Thursday, April 23rd, 2009

Our House is A Very, Very Fine House
If you are a landlord it is always good to know how the rental market in your area is performing. Are there a lot of people looking to rent? Is the market saturated? Do you think you will have problems finding tenants in the future? Believe it or not, it is easier than you may think to collect information on the local rental market.

To start, if all of your units are currently rented you are in good shape. This does not mean that things will always be this way, but for now you have nothing to worry about. Even if the rental market is poor, as long as you are renting your properties you should feel good for the most part.

On the other side of things, if you have some units that are vacant you need to consider what is going on within the market. Are you having a hard time finding tenants because of the competition in the area? Are more people buying homes now because of lower prices? These are questions that you need to answer. You can find a lot of this information by reading the local newspaper. Go through the real estate section to see how many other units are for rent, while also collecting statistics on the number of people buying homes.

The rental market in your area is sure to fluctuate. No matter what, make sure you do your part in keeping your units rented out at all times. This is not always easy, but a goal that you should set for yourself.

Creative Commons License photo credit: cambodia4kidsorg

Rental Vacancies

Friday, April 3rd, 2009

If you’re a landlord you’ll probably encounter a period where your rental units are not all filled, in fact you could have a substantially long period where your units sit vacant. Vacancies can be very costly so it’s important that you use any time available to your advantage. Spruce up the property and make any repairs that are necessary. If you feel a couple little improvements will help you rent the unit faster, by all means go ahead and make the improvements. It’s an investment that should pay off quickly as you’ll attract more renters.

Another expense that will pay off in the end is advertising. Make sure that people know you have a property available and advertise the benefits of your place. If you’re still having trouble renting, consider offering an incentive of reduced rent for a period of time or a signing bonus of one month free. You’re still saving money in the long run if you can get a tenant into that property.

Look to your current tenants to find new tenants. Offer them a reduced rate or a bonus fee for recommending a tenant that you ultimately select to rent the open unit.

But don’t get too desperate when you have open rental units, you still don’t want to rent to irresponsible tenants who will not treat your property with respect or who will have a hard time making ends meet.

Is Being a Landlord for You?

Friday, March 20th, 2009

Some people are great landlords and are able to build a decent amount of wealth through this business. Others are poor landlords and eventual lose their reputation, their financial security or both. Obviously, if you’re going to venture into the landlord business you want to belong to the first category. To do this you need to approach the venture with the right mindset and the willingness to work at it.

Start your venture by being realistic. Don’t expect to make it rich immediately and with little effort, like most things in life, success takes time and effort.

Do your homework on all fronts from finding the property to finding the tenants. It’s a business proposal and there’s really no room for gut feelings ore speculation. Make wise choices based on information and facts.

Be fair and firm with your tenants and employees. Treat everyone in a fair way but don’t be too flexible with the rules as there could be financial and legal implications. Make an effort to keep open all lines of communication and respond promptly.

And be willing and able to handle as much work as you can by yourself. This isn’t to say a sub par job will suffice, but fix everything you can to save yourself some money. This also keeps you in touch with the property and the tenants. It shows you care.

Newspaper Ads for your Rental Property

Tuesday, March 10th, 2009

shutterstock_23760656Is your rental property sitting vacant? If so, this means you are losing money as each month goes by. For this reason, it is probably in your best interest to market your property until the tide turns. One of the best things you can do is to purchase newspaper ads to market your property.

Of course, buying classified space is not always as easy as it sounds. For this reason, be sure to follow these tips:

1. Buy space in more than one newspaper. This is often times overlooked, but can go a long way in ultimate success. More ads mean you will reach a larger audience. And that is what you want, right?

2. Be clear about what you are offering. Remember, you are not going to get very far by attempting to trick readers. It is important to include clear, accurate details that will make it easy for a potential tenant to determine their interest level.

3. Include as much information as you can. In addition to clear details you want to offer information on everything from the price to the number of bedrooms to the location and proximity to public transportation.?

These three tips may sound like common sense, but many people forget about them when advertising their rental property in the newspaper. If you implement each tip you will definitely be on your way to finding your next tenant.

Add Revenue to Your Rental Property

Saturday, March 7th, 2009

With the housing market at bargain rates it may be hard to keep your rental units full of good tenants, but by using some of the following tricks you can increase the revenue you’re getting for your property.

The Best Rental

The key to remember is that if someone perceives something to be of quality and value they’re more likely to buy that product or rent that apartment. You need to be proactive and put yourself out there as the leader in quality, appearance, and service and let people know that your property is the preferred brand, even if it isn’t.

Curb Appeal

Curb appeal is key, especially if you’re trying to get new tenants. You’ve already put yourself out there as the best place to live, so now you’ve got to prove it from the surface. Maybe you can’t tell the book by the cover, but I’ll bet you’ve bought a lot of books simply based on the front cover image and the blurb on the back cover.

Point out Benefits

You’ve spent a lot of time and possibly money making sure people know your rentals are superior to the others on the market, so keep driving that point home. Create an attractive handout that the tenants can refer to throughout their tour and after they’ve gone home which has highlights mentioned and even photographs. But reemphasize that with note cards throughout the apartment so the prospective tenant has an actual memory of the feature that is tied to the handout.

Hit the Senses

Sure you’ll make the apartment look good to prospective renters, but try to hit some of the other senses as well. Play background music, if it’s slower than the standard heart rate people will “shop” slower and be more likely to buy rather than rush through. Create a scent that is not only comforting but one that hits the taste sense also. I.E. chocolate chip cookies. Back some in the unit you’re trying to rent and leave them out for guests to snack on, there’s nothing like comfort food to make people feel at home.

Using Media to Promote Rental Property

Tuesday, February 24th, 2009

Quay West, West Bay
Creative Commons License photo credit: boliston

Managers of High-end condos in downtown areas often use photos, videos, 3D walk-thru’s, and music to promote rental listings online. As more people move toward database searches and free listings like Craigslist, knowing how to effectively use media as part of your listing will put you miles ahead of the competition. What can you learn about media promotion from the purveyors of posh?

  1. Include multiple photos with your listing. Typical subjects include the bathroom, living room, kitchen, one or more bedrooms, and a context photo of the neighborhood. For low to mid-cost units in particular, including tasteful photos will set your listing apart from the rest.Don’t seek angles that obviously try to hide some negative characteristic of your listing. Take real photos and use the text portion of your listing to deal with any possible negative response. Prospective tenants will appreciate your honesty and you’ll spend more time doing showings for people who genuinely want to see the unit.

    A simple $50 digital camera is all you need. Make sure you use the photo editing software (often included with most cameras) to optimize your photos for the web. Photos will load much faster if optimized. You don’t want a prospective tenant waiting to view your photos.

  2. If you have even an inkling of a sales personality, buy a simple digital camcorder and start making video tours of open units. Make a short list of things you want to talk about in your video and discuss those points as you walk around the unit. If you have an especially family-friendly unit, a video is a great way to let prospective tenants know about your listing.There’s no need for any fancy editing equipment or a video guru. Just set up an account on Youtube and upload your videos. You’ll be able to link to the video from anywhere and will even be able to embed the video in your own website, if you have one.

Take the time to name each media file and create a folder for each listing. You’ll want to know where you’ve stored the photos and video if you need to list a property again. They can also prove invaluable in dealing with a dispute over property damage.

An inexpensive camera, a few minutes, and a bit of creativity are all it takes to set your listings apart from the rest.

Riding the Ups and Downs of the Rental Market

Tuesday, February 17th, 2009

Malibu
Creative Commons License photo credit: rawkblog4

If you are a real estate investor or thinking about getting involved with the rental market listen up: you should be ready to ride the highs and the lows. Just like anything else there are times when the rental market is at its peak and times when you will have to deal with losing tenants, etc. Simply put, you need to take the good with the bad.

Right now, many consumers are finding it difficult to obtain a mortgage. For this reason they are either staying in their rental or looking for a new one. In turn, if you own a rental property you may be making out big time.

But guess what? There will come a time in the future when the rental market softens because banks begin to lend money to those who previously couldn?t obtain a loan. This means you may lose your tenants and be faced with a situation in which you don?t have any cash flow for a period of time. Are you comfortable dealing with this sort of situation?

There is no denying that it can be tough to ride the ups and downs of the rental market. But if you are an investor or want to become one you need to realize that this is part of the industry. When times are good you will have quality tenants who pay on time and respect you and your property. But when times are bad you will have to fight to stay on track.

Even though the rental market is a series of highs and lows you can still make plenty of money by investing in the right properties. Do you have the stomach to get involved with the rental market?

Is Renting Cheaper?

Wednesday, January 28th, 2009

In the past the argument could be made that by renting you were just throwing money away, but by buying a home you were spending the same amount of money on an investment that would pay out in the end. This just isn?t the case anymore. In very populous areas, the coasts, its more expensive to buy right now and the prediction for the future of home values is that it will continue dropping for at least three to five years and probably wont rise much after that, if at all.

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Also the costs of home ownership are more expensive than for renters, where basically your maintenance and repair costs are very limited if not nonexistent. You?ll also be paying more in insurance for a property that you own that you would in renter?s insurance. All roads are currently leading toward renting as the better choice in this economic crisis.

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But if you look at things from a different angle, this is the time to get a really good deal on a home as housing prices drop. Just make sure you?re financially stable enough that you won?t suffer from current layoffs and other financial issues the country is facing. You?ve got to consider it a long term investment if you plan on making money in the end, but for just the right person, buying could be a good investment.

Residential Property Manager

Friday, January 9th, 2009

If you’re feeling this financial crisis personally, then it might be time to try and cut corners wherever possible. One great way to cut your housing costs is by becoming a residential property manager for your landlord?s complex. If this position isn’t open at your current apartment and your lease is about to expire, consider moving to a complex where you can become the residential property manager.

Typically residential property managers receive a break on the rent they must pay in return for handling a few aspects of managing the property. If you’re more skilled and qualified you might be able to find a landlord that needs a fulltime manager for his or her properties and then you’ll not only receive free housing, but you will most likely get a stipend on top of that.


Being a residential property manager means you handle certain specified operations of the property and it tends to vary from property to property. In general you will be responsible for small maintenance and upkeep around the property and filtering tenant’s phone calls and requests. You’ll also be “on call” and expected to respond to emergencies immediately. On the other end of the spectrum you would also add all of the financial responsibilities of the property to your duties as well as screening and selecting the most appropriate tenants. And in bad times, you’ll be forced to handle evictions and the legal proceedings connected to this.

To Rent or Buy

Friday, November 21st, 2008

50/365: Hanging in the balance
Creative Commons License photo credit: Betsssssy

There is no one answer to the question to rent or buy, as the answer changes per person and at different times in a person’s life cycle.? Before you answer the question for yourself, evaluate your situation, lifestyle, income and other factors and then make an educated decision.

Debt and Credit

What is your credit rating and how do you handle debt. If you want to buy a home you’ll need to have really good credit and not a lot of outstanding debt. But a deeper evaluation of your typical credit transaction will give you insight on your financial responsibility level.

Job Stability

How long can you count on your job being around? How long are you planning on staying at your current job? If you’re pretty certain of your financial stability and your employment status then a home purchase may be the more logical decision.

Rent vs Mortgage Costs

Look at the expenses that each option will cause you to incur. Can you afford both options or is one of them more viable for your current situation. No matter which way you decide to go, renting or buying, make sure you don’t exceed your means.

Maintenance Issues

If you’re a low maintenance person who doesn’t like to take care of things then a rental is for you because home ownership comes with a lot of additional maintenance issues. There are things that you will have to do for yourself and there are added expenses which can be very pricey.