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Primero Asset Management was founded in 2008 but has over 30 years of combined experience in all types of management, asset management, accounting, and customer service for its own account and for third party clients. We are dedicated to providing our clients the desired results of their assets. Primero has a proven record of increasing the value of properties that have been under-managed or are distressed. Our focus is Cash Flow, Value Appreciation and Resident Satisfaction. Primero understands that as an owner, each client has specific financial objectives as well as performance expectations of its service providers. Our corporate office is in Dallas, Texas.

Through an experienced team, Primero Asset Management offers clients the vast knowledge required to effectively manage real estate assets.
In today’s world, the apartment industry is an active market which requires innovative marketing programs, development of employees personally and professionally, high standards of customer service, and adapting to the diversity of individual investors. Primero prides itself on hiring leasing and property management personnel who know how to overcome objections and close a sale. Taking care of the small details is imperative and serves as the model for how larger items are handled.
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