PERSONNEL:

At Affinity, we seek well-trained, quality personnel. Our selection process identifies candidates most likely to become productive, long term employees who will be compatible with owners' and the company's goals and objectives. We believe that investing in our associates happiness and well being affords us the opportunity to develop each associate to their highest level of potential. Keeping our associates satisfied with their experience at work is an investment which pays off in greater productivity and longer tenure of associates. Our training and support services are available to our associates seven days a week to accommodate their personal needs and allow them to attend classes based on their own schedule and training needs.

DILIGENT ACCOUNTING AND REPORTING:

Affinity Investment Management Services, Inc. has one of the most sophisticated accounting and reporting systems in the industry. Our accounting and technical staff is supported by one of the industry leaders in web based enterprise information systems. This capability allows our team to customize accounting, reporting methods and property marketing to provide the owner with comprehensive information about every facet of their assets – management, compliance, marketing, financial and operational.

DEPTH OF MARKET KNOWLEDGE:

Our management team has developed processes for gathering and reporting market research data for each managed asset. Our system tracks each competitive property's statistics, including occupancy levels, amenities, rental rates, promotions, concessions, compliance guidelines and other leasing parameters. This system allows our executive team the ability to respond quickly to market opportunities and to strategically posture each community to effectively lead them in the marketplace.

STRATEGIC MARKETING:

We utilize a comprehensive computer tracking system which analyzes all traffic and leasing activity, identifies the media source, and generates the necessary information so that an effective follow up can be conducted after the prospect's visit. This on site system significantly increases the efficiency and effectiveness of our leasing process. A strong program that includes aggressive marketing and leasing efforts offers the best opportunity for each property to outperform the marketplace. Strong marketing and leasing programs create revenue. Increasing revenue is the single most important key to adding value.