Property managers know, when a new listing becomes available, getting a new tenant as quickly as possible is the goal. However, there are multiple steps to posting advertisements for available properties. Property managers constantly need to be near their computers to track and update their listings. The Landlord App, is an app that allows property managers to track their new listings without being near their computer. We spoke with Rob Rappold, from the Landlord App, based out of Michigan, to learn more.
APM: Tell us more about your product.
Rob: Our product is a time maximizing tool for landlords. It enables them to manage their properties and organize operating costs through a smart phone.
APM: What made you develop your product?
Rob: The LandlordApp was born out of necessity from managing my own properties. Difficulty in tracking down rents, expenses paid and how much I was actually earning each month gave birth to the idea of a property management app. After looking on the app stores and not finding anything that did what I needed it to do, I began researching how to create the app. I did not know about app development and knew very little about software development. It was a long and arduous path, and I actually used a lot of the things I read about in the “4 Hour Work Week” to help me along the way.
APM: What makes your product stand out?
Rob: Functionality is the key to The LandlordApp. I have been in the rental business for over 10 years now, and I feel have a good rhythm for what it takes to manage my properties. I am constantly trying to simplify the property management process by adding new features to the app. Additionally, we are very receptive to our customers and critics by incorporating requested modifications. Our current efforts are focused on taking all of our improvements and repackaging them into a new, redesigned from the ground- up LandlordApp Pro- Version.
APM: For property managers who do not have a lot of time to differentiate between products, why does your product stand out from the competition?
Rob: The LandlordApp stands out from the competition for a couple of reasons that are also the cornerstones to our business philosophy. First, we are constantly striving to improve our product by incorporating new techniques and technology to simplify the property management process. Second, we do not believe in making our customers pay a ridiculous amount for a tool that helps them manage their property. Our business model is to allow customers to add as many properties as they own and not charge any premiums for additional functionality. Paying the one time download fee for The LandlordApp gives our customers access to all the functionality and future upgrades. Third, we believe in completely satisfying our customers. We provide one- on- one customer support if there is any issues with our app.
APM: Describe a memorable moment with a customer and what they said about your product.
Rob: Over the last couple years, I have had the pleasure of speaking with several clients. The most memorable was a gentleman from my hometown who was shocked to see his area code pop up when I returned his call. He was astonished to find out that he was talking directly to the developer of The LandlordApp, and that I was from the same area as him. He was a very funny guy, and kept cracking jokes about telling his wife that he was talking to a millionaire. I assured him that was not the case, resolved his question, but not before agreeing to meet up sometime per his request. Several months later, we ended up meeting after a local REO meeting. His knowledge in the world of commercial properties helped us tremendously with new ideas for our pro- version. Having the opportunity to meet and learn from folks who have been doing this longer than me has been a wonderful second order effect.
APM: Pick a specific feature of the product and tell me why this feature stands out to you and your own experience with it.
Rob: There are a few features that I pride myself on developing, and they are unique to The LandlordApp. The one that helps me the most, while on the road, which ironically not too many people are aware of, is the advertising function. I post my vacant properties frequently on popular websites like Craigslist, almost daily to keep them at the top of search lists. The advertise function simplifies the posting to these websites by keeping all the property information stored in the app so that you just have to copy and paste it onto the website of your choice. Before this feature, I would have to use my home computer, find my listing information, copy it and populate the advertisement. Now when I am traveling, it is always there ready for me to post.
APM: If we talked to your top three customers, how would they describe your product?
Rob: They would say it is a stress reducer, time maximizer, and provides great bill and utility tracking services.
APM: Is there anything else you would like your customers to know?
Rob: All feedback is welcome. We enjoy hearing all the different ways we can improve our app.
To sum it up!
Tracking new listings is tricky for property managers. Property managers need to constantly monitor their posts, and in some cases update on a daily basis. The Landlord App gives property managers more flexibility in their day-to-day operations, including the ability to track new listings all from their phone.
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