10 Unexpected Words to Avoid in Your Rental Listings

Are your rental listings turning people off?


Today's renters can detect exaggerated or misleading language from a mile away. The smallest details can pique someone's interest or drive?them away.


Here are 10 words that might sound appealing to you, but that could be scaring potential applicants away.


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Words to Avoid in Rental Listings: #1


Clean


This arouses suspicion--people assume the apartment will be clean, so what's wrong with it that this is a major selling point?


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Words to Avoid in Rental Listings: #2


Cheap


The price should speak for itself--so be sure to not undermine the quality of your unit by focusing too much on the value.


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Words to Avoid in Rental Listings: #3


Penthouse


Is it really a penthouse, or is it just on the top floor? Don't give renters the impression that the entire listing is exaggerated, or you'll immediately lose their trust.


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Words to Avoid in Rental Listings: #4


Modern


This descriptor is over-used and overly subjective. If parts of the unit were recently renovated, say so!


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Words to Avoid in Rental Listings: #5


Original


They'll read this as "has never been updated." You can highlight historical features like an exposed brick wall--but be sure to make it clear that the dishwasher isn't just as old!


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Words to Avoid in Rental Listings: #6 & #7


Cozy or Charming


These words scream "tiny." Some applicants are okay with a smaller space if it's in a desirable location--so list the square footage and location, post flattering (but non-deceptive) pictures, and let them decide for themselves.


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Words to Avoid in Rental Listings: #8


Garden Level


Everyone knows this euphemism for "basement unit." Assuage renters' concerns by specifying that there are windows and including appealing photos--and make sure that the price is noteworthy.


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Words to Avoid in Rental Listings: #9 & #10


Eclectic or Unique


This translates to "expect to see something you've never seen before"... in a bad way. (Toilet in the kitchen, anyone?) Paint an appealing picture in the reader's mind rather than proclaiming that it's one-of-a-kind without elaborating.


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It can be tempting to try to create universally appealing listings. In the end, however, it's better to avoid being generic or misleading--you'll increase your chances of finding the perfect tenant from the get-go.


Feeling overwhelmed? A property manager's expertise could be invaluable in crafting effective rental listings to fill vacancies ASAP--and when you're ready to start your search, All Property Management is here to help.


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Robin Burinskiy is the Senior Content Writer and Managing Editor for the All Property Management Blog and Buildium Blog. She cut her teeth as a marketing copywriter at Wayfair and TechTarget, and she spends her free time perfecting her lifestyle blog, Feather & Flint. She holds degrees in psychology, sociology, and songwriting.

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