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Whether you live in Madison or just have an investment property here, it's a good idea to stay current on the area. As part of the fastest growing MSA in Wisconsin, the most recent population estimate (2006) for the city was at 223,389, an almost 7% increase from 2000. Current residential market rents average $574-$1,406 and the state employment rate is below the national average at 7.7%.

Madison is the capital city of Wisconsin and one of the most fun Midwestern cities to live or work in. It is home to the University of Wisconsin – Madison which provides a strong foundation for college students to thrive in the city. However, Madison is not entirely a college town and many older residents find that they enjoy the laidback life that the city provides.

Downtown Madison tends to be populated by students (and older adults interested in things like the local farmers’ market). In contrast, the city’s outskirts are more likely to be populated by families and older Madison residents. Throughout the city, you are likely to see bicyclists taking advantage of the huge cycling community based here.

Driven partly by the youth politics of the college-age demographic and partly by a history of social progressiveness, Madison is one of the more liberal cities in the Midwest. It is favored by people who have a “live and let live” mentality and who tend to support the arts, individuality and social welfare. Despite this liberal attitude, the major economic industry in the city is the government sector. Large businesses including technology, media and banking businesses also provide a strong basis for employment in Madison. Amongst locals, the favorite business that called Madison home for years was Oscar Mayer.