For Sale by Owner: What to Expect from a Marketing Perspective

Creative Commons License photo credit: salimfadhley

When you decide to sell your home by owner you are deciding to take on the responsibility of marketing it to the public, including potential home buyers. For many, this is the most difficult part of the for sale by owner process. The way that you market your home will determine how many offers you receive, how long it stays on the market, and much more. Although there is a lot that goes into the marketing process, you need to be aware that tens of thousands of people successfully sell their home by owner each year. Why can’t you be next?

You should have a marketing plan in place from the day that you decide to move forward on a for sale by owner basis. In other words, do not delay in putting together a plan for selling your home. Simply put, if nobody knows your home is for sale you are never going to complete the process.

What is the best way to market my home? This depends on how much money you have, and what you are comfortable doing. For instance, some people take the time to pay for ads in all of the local newspapers. While this is a good idea, it can also cost a lot of money. Do you have the funds to do this? If not, you can opt for free marketing techniques such as listing your home on Craigslist and offering fliers. The more ways you market your home the better chance there is for increased attention from potential buyers.

From a marketing point of view, selling a home by owner can be difficult. But once you know how to market your home you can get a better idea of what fits your budget and lifestyle.