APM works closely with customers to optimize their results and over the years here is what sets the most successful companies apart when it comes to converting their leads into customers.
Source: Massachusetts Institute of Technology (MIT) study 2007
Most property owners are not ready to sign the papers the day they request information. Be prepared to respond appropriately to the potential customer based on their stage of the selection process. Many leads need to be nurtured so "staying in touch" until the property owner is ready to make a move will set you apart from the pack.
You will convert your leads on a regular basis once your pipeline is full. Keeping your pipeline full with new leads will deliver new customers regularly. Make sure your lead volume is manageable and you have the resources to effectively follow up, including the ability to meet the property owner on site with short notice. Leads that are not actively managed are wasted leads and are not worth buying. APM works closely with customers to deliver the right amount and quality of leads to meet your needs.