Play Up the Strengths of Your Market

For Charlotte property management companies, finding amenities people care about can be the difference between renting a space and having a unit sit empty on the market.? Aside from having fast-paced development prior to the economic downturn, Charlotte has something going for it that a lot of other major cities are still trying to keep up with: its public transportation system.

A centrally located and modernly developed city, Charlotte reaps the benefits of multiple sources of public transportation. The Charlotte Area Transit System (CATS) operates mass transit options in the area including light rail, historical trolleys, express shuttles and bus services. One of the newest additions, which opened in late 2007, is the LYNX light rail also known as the Blue Line which runs in South Charlotte. The city is also served by three Amtrak routes, two major interstate highways and an international airport.

In today?s economy, owning a car or paying for gas might become a luxury many renters can?t afford. As such, property managers would do well to promote the ease and accessibility of these public transportation options in the Charlotte metro area.

To really drive the point home, if the unit is located near bus lines, link rail stations, or shuttle pick up areas, include the schedules, maps or pricing brochures with rental applications and a couple of free passes in welcome packets.

Focusing on location strengths is one of the keys to successful property management. Learn what your area has to offer, and make it a selling point for your available units